Member Resources & Library

Enjoy a trusted place where you can easily find solutions. See below for a sample of our articles and resources. Register and log in above to see a wider range. Forum Members have access to the full library by logging in. If you see a message that says an article does not exist, try logging in to view it.
If you do not have the access you expect or if you need help with your password, please email

The behavioural science of turning insights to action

Published on 21 June 2023

The behavioural science of turning insights to action

Does our insight result in changes that stick? We need this, to drive the benefit we expect. Yet often we see a gap between our ability to process data or produce reports, and our ability to drive action and impact in the real world. This Insights Gap can rise out of interpretation and ownership, as well as limits in knowledge or capability of the people who need to be doing things differently. The fact is that it’s very easy to jump to action and then it just fails. Just looking at change programs alone, it’s estimated that 70%- 80% fail. That’s because the right way of thinking about how you take action has not been played through, or the right way of engaging people. People are not supported in their new behaviour, so the change is not embedded in the right way.

Read More

This article was first published in the 2023 Best Practice Guide - Strength in Numbers: The Value of Community

To download a full digital copy of the Best Practice Guide, click here.

Comments (0)Number of views (2101)

Author: Leanne McNamee

Categories: Library, Partner News