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Santander 2014 Case Study: Easy & immediate: making calls visual

Published on 27 April 2014

Santander 2014 Case Study: Easy & immediate: making calls visual

See how Santander use screen sharing technology to replicate the branch experience on sales calls, raising customer satisfaction to 97%, cutting credit card fulfilment times 75% and lifting revenue 17%.

Santander has created a new channel of choice for their credit card customers using vScreen’s secure and compliant web based screen sharing. Personal banking consultants use shared screens to visually guide customers through product information on the call to help choose the right financial product for them. The customer can read, digest and save regulatory documents on their own device, and provide a digital signature acknowledging their acceptance and understanding. All this happens in real-time – becoming a vital communication tool because it personalises the telephone sales experience and eliminates or streamlines back office processes. What’s more, legal documents were simplified, making them easier to absorb and acknowledge in real time.

Read the full case study here

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