Member Resources & Library

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Harnessing AI & Advanced Analytics: Insights and Strategies for Real- World Impact

As the world of AI and analytics reshapes our industries, forward-looking organizations strive to adopt and harness these new technologies, embedding them in their strategies to benefit customers, employees, and shareholders. Using my academic and research background in mathematics and statistics, I’ve focused on using AI to solve real problems, improve customer experiences, and gain a competitive edge. I will share my insights on AI’s potential, suggest ways to maximize advanced analytics, and offer ideas to harness AI meaningfully. Through new learnings, collaboration, and education, we can be empowered to transform our future.

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Mastering the Future: Scenario Models in a World of Uncertainty

Scenario modelling is a valuable planning tool. It explores and prepares for possible futures by developing and analysing a range of scenarios. But its potential is far more than that. It enables us to make the right decisions with confidence. This is key to great planning, but is also essential for quality management and continuous improvement. Wherever we use insight to shape decisions, scenario analysis can support us.

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How Good Is My Forecast?

Accurate forecasting is vital to an effective contact centre operation, driving decisions that balance service levels, customer experience, operational costs and employee satisfaction. Whether managing inbound calls, emails or chats, a reliable forecast helps ensure resources are allocated to meet demands without overburdening staff. Yet, how can you evaluate the effectiveness of your forecasting process? Not all forecasting challenges are equal — some work types are inherently more volatile and difficult to predict than others, making a universal error target impractical.
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Unlocking the Potential of Machine Learning: Opportunities, Interpretability, and a Balanced Approach

As organisations become more data-driven, machine learning (ML) is changing how we understand and use information. I’ve seen, in my work, the immense potential of ML. I’m excited about the opportunities it brings to all kinds of organisations. But, with these opportunities comes the duty to use ML wisely. I’ll share insights on ML’s key opportunities. I’ll discuss how to deepen our understanding. I’ll explain why tools like SHAP are vital for trust and transparency.
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The Future of Forecasting: Transforming Capacity Planning for Tomorrow

Forecasting and capacity planning are essential for aligning staffing levels with demand. This ensures businesses avoid over- or under-resourcing. Good planning turns strategy into action. It supports budgets. It also builds a base for flexible work and development. Without it, people strategies cannot succeed.
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Webinar: Aligning People and Planning: Smarter Scheduling for Happier Agents in Partnership with Calabrio

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In today’s contact centers, scheduling is no longer just about filling shifts, it’s about empowering people, building flexibility, and creating an environment where agents feel engaged and supported. Because when agents are happier, they deliver a better experience for your customers.

That’s precisely what Lego, The AA, and Macmillan Cancer Support - all proud Calabrio customers - are doing. And now, they’re coming together to share how they’re rethinking forecasting and scheduling to create better outcomes for both their agents and their organizations.

In this session, you’ll hear how these leading brands are tackling some of the biggest challenges in workforce management.

Whether you’re a WFM leader or contact centre manager, you’ll walk away with real-world insights and practical ideas to build a smarter, people-first scheduling strategy that leads to happier agents and stronger results.

Bad Habits That Kill Your WFM Strategy

Workforce management has evolved far beyond simple schedule creation.

Modern WFM strategies must balance complex variables including customer expectations, agent wellbeing, operational costs, and regulatory compliance whilst adapting to increasingly volatile demand patterns. Yet despite significant investments in sophisticated forecasting tools and analytics platforms, many contact centres continue to struggle with fundamental execution.

2025 Best Practice Showcase: Rising Stars

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In this final session of the 2025 Virtual Best Practice Showcase, we’ll be discussing this year’s Rising Stars – ​​​​​​talented professionals who’ve turned being new into a superpower.

Through these stories we’ll explore how curiosity, rapid learning, and fresh perspective can drive innovation, challenge the status quo, and spark lasting change. From automating processes to reshaping reporting and improving onboarding, these Rising Stars show that bold questions and small actions can create big impact.

This session is a celebration of what happens when new voices lead the way.

The changing face of contact centres: lessons from the UK

The UK Contact Centre Decision Makers Guide provides a deep dive into the latest trends shaping the industry. It highlights key challenges and opportunities. These include AI’s impact, workforce management and customer expectations. So, what can we learn from this year’s findings?

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Operational Improvement: How Collaboration Drives Success

Siloed working is one of the biggest challenges organisations face today. We’ve all felt the frustration when teams work alone. It leads to miscommunication, duplication of effort, and missed chances. But how do we move from a fragmented way of working to one where collaboration drives success?
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