Member Resources & Library

Enjoy a trusted place where you can easily find solutions. See below for a sample of our articles and resources. Register and log in above to see a wider range. Forum Members have access to the full library by logging in. If you see a message that says an article does not exist, try logging in to view it.
If you do not have the access you expect or if you need help with your password, please email advice@theforum.social.

Planning for digital

Published on 28 November 2024

Planning for digital

In today’s world consumers expect to be able to contact brands through their preferred channels, at a time that suits them, and seamlessly transition between channels. Likewise, organisations want to integrate digital channels into their business strategy to foster brand loyalty and encourage repeat business. Strategic planning for the digital landscape is therefore key for companies to meet both customer and business needs.

When embarking on digital planning, you must first define what your organisation’s digital landscape should look like and its purpose:

  • Identify which digital channels are aligned with your business
  • Understand your customers’ expectations regarding channels
  • Map out all digital touchpoints for customer interactions
  • Consider expanding digital channels to help reach a broader audience
  • Recognise that certain channels cater to specific demographics.

Read more

This article was first published in the 2024 Best Practice Guide - Shaping the Future

To download a full digital copy of the Best Practice Guide, click here.

Comments (0)Number of views (188)

Author: Leanne McNamee

Categories: Library

Tags:

Print