Whether you’re dealing with customers or colleagues, convincing people to embrace change or accept new ideas can be a challenging endeavour. It’s natural for individuals to put up barriers, raise objections, or even resist your proposals when they encounter something unfamiliar or conflicting with their existing beliefs. In this article, we will explore how to overcome objections and discuss strategies to effectively engage with your audience.

The challenge of misunderstanding

One of the primary reasons people raise objections is that they don’t fully grasp what you’re saying or presenting. Interestingly, individuals often hesitate to admit their lack of understanding, leading them to engage in arguments or nod in agreement while silently dismissing your message. To overcome this barrier, it’s essential to take the time to gauge your audience’s comprehension. Rather than assuming that your audience doesn’t understand due to their incompetence, consider that your communication might be the issue. To address this, simplify your message, focussing on the core points while avoiding overwhelming details. Only delve into specifics when prompted or necessary. Remember, clarity is key in effective communication.

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This article was first published in the 2024 Best Practice Guide - Shaping the Future

To download a full digital copy of the Best Practice Guide, click here.