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Published on 24 March 2021
We can learn a huge amount about the interpretation of data when reading articles about Covid19. Unfortunately, we see a lot of examples of bad practice and a classic example of that is when we saw the news last week and somebody had observed that 37 people had suffered a blood clot after receiving the AstraZeneca vaccine. This led to widespread panic and a number of countries putting their vaccination program on hold. Every word and fact in the original article may have been correct with the exception of the conclusions drawn. When we share data people will expect a conclusion and if they don’t get one they will draw their own. If we don’t give them all the necessary information then they are likely to come to the wrong conclusion.
There were 3 big problems with the way that the message was communicated.
Author: Ian Robertson
Date Published: 24th March 2021
Author: Leanne McNamee
Categories: Library, Planning & Resourcing, Quality & Customer Experience, Data, Analytics & Insight, Strategy & Leadership, Beyond The Contact Centre & Back Office, Learning & Development, Digital & Omni-Channel