The advent of ChatGPT seems to represent a quantum leap in the capacity of artificial intelligence (AI) to reshape the world we live in. Things are moving quickly, and organisations must begin now to think about how they can harness the power of AI to improve their performance beyond what basic process automation has long made possible. 
 

These familiar metrics are critical to managing every contact center. And it’s vital to take them into account properly within the workforce management process. The problem is, they all sound very similar and are sometimes confused with one another. Let’s examine them one by one.

Staff turnover is higher in the contact center than in almost any other industry. A common assumption is that call center attrition is simply a fact of life - it can't be controlled or 'fixed'. I'd like to challenge that assumption. One of the responsibilities of call center managers and team leaders is to constantly assess the reasons why people leave the center. Perhaps more importantly, it’s also critical to talk to happy staff and find out what keeps them there and constantly strive to reduce unwanted turnover.