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What is this trying to be?

Published on 02 October 2017

What is this trying to be?

One thing I have seen the judges comment on a lot is the individual components on a plate are all brilliant, but when they are put together they don’t work.  A phrase I hear a lot is “I am not sure what this is trying to be”.  This phrase could equally be applied to a lot of Insight Teams.

We are bombarded with lots of projects and ideas, both from our stakeholders and our own insight.  Individually they may be worthwhile, but collectively they may pull us towards conflicting goals and leave us and our organisations with no clear sense of direction.

One of the best things about my role is that I have the opportunity to hear the amazing stories of all of the finalists at the Data, Analytics & Insight Awards.  One thing that stood out from all of our entries this year, isn’t that they are doing more than other teams and analysts, in some cases they have taken a conscious decision to do less, but what they are doing is part of a coherent plan & focussed towards a clear goal.

I realise that this article is yet another food analogy, as an analyst I can’t help noticing a correlation between these and my rapidly expanding waistline. However, without action our insight is worthless, and this piece of insight is definitely not driving any action. 

Another theme that stood out from all of our analysts is that they are driving actions within their organisations that are realising benefits, not just for their stakeholders, but for their customer’s and colleagues as well.

Date Published: 02/10/2017
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