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Measuring the value of insight and your return on investment (ROI)

Published on 27 April 2019

Measuring the value of insight and your return on investment (ROI)

Data-led organisations unlock greater efficiencies and performance improvements than their peer group. You might think that, as a result, their value to the organisation is well understood and appreciated. Unfortunately, this is rarely the case.

With cost pressures facing most organisations, Insight functions do not escape the requirement to ‘prove’ the value they bring. But even in the data rich world of contact centres it is a decidedly difficult thing to measure. There are however considerations which make this task a lot easier.

Read the full article here

First Published in the 2019 Best Practice Guide

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Author: Leanne McNamee

Categories: Library, Data, Analytics & Insight

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