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2018 World Cup – How will this impact your business?

Published on 04 December 2017

2018 World Cup – How will this impact your business?

The draw for the 2018 World Cup took place last Friday, which may not be of interest to everyone but will impact every business. If you haven’t started to think about next year’s World Cup then today is the time to start.

Group Stages – Known Known’s
As a minimum England will play 3 group games.  During these games your BAU workload will change, as people stop their usual pattern-of-play and watch the game.  This also means that some of your colleagues will want to watch the game, whilst others will be more than happy to avoid the game.
Make sure you have a plan in place as you will know when these games will take place and you will know there will be an impact to both workload and people.  Make sure you focus on both the people who want to watch the games and those who don’t – create trade-offs to suit both parties.

Knock-out stages – Known Unknown’s
I know it’s a big IF, but if England progress to the knockout stages this will gather more interest with more people wanting to watch the games.  We don’t know exactly when these games will take place, however it is possible to work out likely scenarios, e.g. Group A winner versus Group B runner-up.
Keep a flexible option available, if people want to take annual leave to go home (or elsewhere) to watch the game let them know that this is possible.

The Final – Unknown Unknown
Ok, I may be going a bit over the top here!  But, what would our business do?  Seriously, would you stay open BAU?  Don’t spend too long on this “what-if” scenario, however it’s worth drawing up a “straw-man” plan.

Top Tips

  • Don’t get caught out, start planning now and communicate to your colleagues that a World Cup plan will be in place.
  • Create “trade-offs” so there are options for those interested in football and those who aren’t
  • Create “time off” periods for both the game time and “recovery” time, e.g. the following morning after a big game – especially when extra time and penalties could be involved, which often means extra drinks and shots!  

Date Published: 04/12/17

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Author: Leanne McNamee

Categories: Library, Planning & Resourcing

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