2022 Customer Strategy & Planning

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Angela Morton at BT Business

Published on 11 April 2024

Angela Morton at BT Business

2024 Data, Analytics & Insight Awards

In BT’s defence sector, Amanda innovated reporting by transitioning from traditional, static methods to dynamic dashboards, enhancing decision-making for sensitive defence contracts. Facing high-security clearance challenges and the need for meticulous staff retention, her approach uses visual cues to highlight key metrics, significantly improving operational efficiency and strategic planning. This shift towards action-based reporting has been well-received, demonstrating the impact of adaptability and innovation in reporting within the sector.
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