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2026 Awards Case Study: Resetting Flexibility with a Colleague-Led System with BT Group
2026 Awards Case Study: Learning from Expressions of Dissatisfaction at AXA
Across customer operations, organisations are surrounded by signals of customer experience. Many are rich. Few are fully understood. At AXA Insurance, one of the most underused signals was Expressions of Dissatisfaction — moments where customers expressed frustration or disappointment, but where the interaction did not meet the formal definition of a complaint.
These moments were captured manually by frontline advisors. The process added complexity at the end of demanding calls. Decisions relied on individual interpretation. And while the data existed, it rarely translated into learning or meaningful change. Dissatisfaction was recorded, but not truly understood.
Virtual Best Practice Showcase – Vulnerable Customers
Virtual Best Practice Showcase – Effective Technology Partnerships: Route 101 x Blackcircles
Virtual Best Practice Showcase – Effective Technology Partnerships: QStory x Nationwide
Virtual Best Practice Showcase – Planning
Virtual Best Practice Showcase – Turning Insight into Decision Systems
Virtual Best Practice Showcase - Continuous Improvement & Effective Change
Partnership Perfection 2026: Co‑Creation at the Heart of Success
Over the past three years, our Partnership Awards have shown a clear evolution in how organisations work with their technology and service partners. In 2024, we highlighted the foundations of great collaboration: trust, shared goals, honest communication, and a focus on people over products. As our 2024 Partnership article noted, “the best partnerships invest in relationships… it’s about working together to make sure [technology] is used in the best way”.
In 2025, we saw partnerships becoming more strategic and culturally aligned. We described how successful collaborations “transcend traditional transactional dynamics” and how deeply integrated teams create a unified force working toward shared outcomes.
Virtual Best Practice Showcase – Quality & Operational Improvement
Twelve Months In: Leading with Intent, Engagement and Culture
Stepping into a senior leadership role in a new organisation is rarely a clean slate. It is more often like joining a story already in full flow. For Hannah Will, her first year in post felt exactly like that.
“It was like being dropped into the middle of a very complex story halfway through the book, with no glossary or terms of reference.”
Despite a warm welcome, Hannah quickly realised that success would not come from imposing solutions, but from listening deeply, understanding unspoken dynamics, and earning trust through authenticity.
Complaints: Fix It, Face It or F**k It