Shaping the future means we have enough of an outline to guide and support decision making. Too fixed and rigid, the more likely to be wrong. Too loose and undefined, the more likely to be vague and misunderstood. Our tactical, short-term to long-term strategic plans along with best next decisions will be based on our understanding of data. From low data to data lakes, we need to be able to make the best use of the information we have to guide decisions.

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This article was first published in the 2024 Best Practice Guide - Shaping the Future

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