2023 Customer Strategy & Planning (Virtual)

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Objectivity and subjectivity & The challenge of accuracy

Published on 26 September 2024

Objectivity and subjectivity & The challenge of accuracy

This module explores the balance between objectivity, subjectivity, and accuracy in quality assessments:
 - Consistency Challenges: Highlights the difficulties of achieving perfect accuracy in quality checks, noting limitations in both human and automated evaluations.
 - Objective vs. Subjective Criteria: Explores how subjective assessments can sometimes offer more reliable insights due to their flexibility in interpreting context, compared to the rigid nature of objective metrics.
 - Quality Check Optimisation: Advocates for regular calibration of quality systems to improve accuracy, while warning against overemphasising precision at the expense of broader quality improvements.
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