Best Practice Guides

Take a look at our full range of Best Practice Guides - outstanding books that bring together highlights from our extensive online member library of best practice materials. Designed not only to inspire, but also to identify practical insight and provide toolkits and hot tips, we intend our resources to help you to raise standards across the industry. Packed with case studies, research, thought leadership and supplier listings, this is the year-round resource that contains the jewels of the year’s best practice.
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Published on 17 September 2025

Harnessing AI & Advanced Analytics: Insights and Strategies for Real- World Impact

As the world of AI and analytics reshapes our industries, forward-looking organizations strive to adopt and harness these new technologies, embedding them in their strategies to benefit customers, employees, and shareholders. Using my academic and research background in mathematics and statistics, I’ve focused on using AI to solve real problems, improve customer experiences, and gain a competitive edge. I will share my insights on AI’s potential, suggest ways to maximize advanced analytics, and offer ideas to harness AI meaningfully. Through new learnings, collaboration, and education, we can be empowered to transform our future.