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Published on 24 September 2025

10 Things They Won’t Tell You About Forecasting

1. If it’s a forecast, it’s wrong

We all get fixed on forecasts, but none of us can see into the future. A forecast is basically a guess – an educated guess. What we can do is study what has happened in the past. By analysing past data for patterns and trends, we can make an educated guess about future outcomes. Unless we get lucky, it will probably be wrong.

This article was first published in the 2025 Best Practice Guide - Raising Standards