We are currently updating our CRM software so the forms on our website may not work correctly.

If you want to book a place on our training or conferences, please email events@theforum.social and we will process your request.

Apologies for any inconvenience.

Impactful Professional Modules

Learn how to act like the professional you are and develop key influencing and communication skills, with the confidence to move you from job to career.

Published on 24 September 2025

Understanding Customer Insight: Practical Approach

Customers are key to the success of our operation. Understanding their needs, wants and frustrations allows us to set the right strategies. In recent networking groups we have been discussing customer insight. What data do we have? How can we use this? What are the challenges. In this article I will be sharing some of my learning from these groups.

This article was first published in the 2025 Best Practice Guide - Raising Standards