2025 Best Practice Guide
Raising Standards

Conferences

The Forum holds key conferences through out the year including our flagship Spring Customer Strategy and Planning, Summer Best Practice Showcase and Autumn #RaisingStandards conferences that offer a great opportunity to learn, share and network.

2025 Spring Customer Strategy & Planning Conference (In-person)

Tuesday 29th April 2025, Grand Hotel Gosforth Park, Newcastle

Learn WHY we need to keep “Raising Standards in Customer Operations" 
Our flagship Conference, this highly rated event is far more than just a conference. Designed specifically to focus on the hot topics within the industry and thought leadership whilst also delivering practical skills with new ways of thinking that will enhance you as a person. 

2025 Summer Best Practice Showcase (In-person)

Thursday 12th June 2025, Park Royal Hotel, Stretton, Cheshire

Learn WHAT our award finalists are doing to continue “Raising Standards in Customer Operations”
This conference offers a unique chance for you to learn directly from our Awards winners. You will hear from the teams and individuals who are making a difference in their business, powerful partnerships whether that is with a technology provider or an outsource partnership. Finally, you can discover how large transformation projects have made massive changes in any business.

2025 Summer Best Practice Showcase (Virtual)

16th June - 22nd August 2025

Learn WHAT our award finalists are doing to continue “Raising Standards in Customer Operations”
This conference offers a unique chance for you to learn directly from our Awards winners. You will hear from the teams and individuals who are making a difference in their business, powerful partnerships whether that is with a technology provider or an outsource partnership. Finally, you can discover how large transformation projects have made massive changes in any business.

2025 Autumn: #RaisingStandards (Virtual)

13th - 17th October 2025

Learn HOW you can apply "Best Practice"
Designed specifically for Planning, Insight and Quality & Customer Experience Professionals. Learn first-hand from practitioners and business leaders who are delivering successful change whilst having the opportunity to collaborate with others. Bring new ideas and techniques back that will raise standards within your “Customer Operation”.

2025 Autumn Conference #RaisingStandards (In-Person)

Wednesday 5th November 2025, Coventry Building Society Arena

Learn HOW our community is applying “Best Practice”
This conference is designed specifically for Planning, Insight and Quality & Customer Experience Professionals. Learn first-hand from practitioners and business leaders who are delivering successful change whilst having the opportunity to collaborate with others. Bring new ideas and techniques back that will raise standards within your “Customer Operation”.

On-Demand Conferences

Catch up on the presentations from our previous conferences.
Calabrio Continues to Accelerate AI Innovation with Acquisition of Echo AI

Published on 28 January 2025

Calabrio Continues to Accelerate AI Innovation with Acquisition of Echo AI

Integration of Echo AI Advances Calabrio’s Aim to Improve Customer Experiences and Optimise Contact Centres Through Cutting-Edge AI 

MINNEAPOLIS – Dec. 11, 2024 — Calabrio, the workforce performance company, today announced the acquisition of Echo AI, a generative AI-native conversation intelligence platform. It is the next strategic step in Calabrio’s commitment to providing contact centres with the latest innovative solutions through near-time conversation insights that enhance customer experiences and operational efficiency. 
With the global customer experience management (CXM) market projected to grow from $19 billion in 2024 to $43 billion by 2029, Echo AI’s technology will provide automated quality management with 100% customisation and bolster Calabrio’s offerings in customer experience (CX) intelligence and agent performance coaching, providing a deeper view into customer interactions and optimising human and bot performance.  


Echo AI’s technology analyses every customer conversation across multiple channels, including calls, tickets, surveys and reviews, turning them into opportunities to increase conversions, improve bot and agent interactions, reduce costs, and reveal new business opportunities. By deploying a unique pipeline of large language models (LLMs), the technology analyses millions of data points and delivers insights that drive customer retention, operational efficiency and growth. 

“Calabrio believes AI is the cornerstone of innovation in the contact centre,” said Dave Rhodes, CEO of Calabrio. “The Echo AI acquisition reflects our ongoing investment in solutions that enable automation, improve quality management and provide precise data to inform decisions.  

Enhanced AI Capabilities for Calabrio’s Suite 
This integration, incorporating generative AI-driven conversation intelligence, will significantly impact the contact centre industry in two critical ways: 

  • By analysing every customer interaction, across all channels, contact centres can quickly access context-rich insights. The result is the identification of key customer opportunities, trends and risks, and the ability for businesses to rapidly respond to them. 
  • Specific, prioritised training and coaching for agents is possible due to the depth of data gleaned from agent-customer interactions. Agents, better equipped to improve performance with unbiased, automated quality grading, can positively impact customers’ experiences, and ultimately, improve customer satisfaction. 

 
“Echo AI’s technology aligns with Calabrio’s vision of an AI-enabled contact centre,” added Rhodes. “With this acquisition, we’re accelerating our effort to provide a seamless integration of human and AI-driven intelligence, empowering agents to improve efficiency and dramatically improve customer interactions.” 

A Shared Vision for the Future 
In September of 2024, Echo AI was recognised as a Gartner Cool Vendor for Customer Service and Support and has built a reputation for harnessing generative AI to uncover critical insights and improve customer outcomes.  “We are thrilled to join Calabrio to advance and accelerate the adoption and impact of generative AI in the contact centre” said Alex Kvamme, Co-founder and CEO of Echo AI. “Together, we’ll help businesses unlock new levels of customer understanding and service excellence with unmatched depth, speed and precision.” . The acquisition aligns with Calabrio’s strategic roadmap for AI innovation, focusing on improving customer experience by identifying potential issues and trends early and addressing them proactively. One of the most advanced solutions in the industry, this integration will provide the technological underpinnings enabling contact centre leaders, operators and agents to embrace the AI-augmented era. 
For more information about Calabrio and its expanded suite of solutions, visit: www.calabrio.com. 

About Echo AI 
Echo AI is a genAI-native conversation intelligence platform that deeply analyses customer conversations and transforms them into the insights and actions that drive growth. By analysing 100% of customer interactions—from calls to tickets, surveys, and reviews—Echo AI rapidly finds key perishable insights that improve every layer of the organisation while automatically scoring agent and bot performance. 
 
About Calabrio   
Calabrio is a trusted ally to leading brands. The digital foundation of a customer-centric contact centre, the Calabrio ONE workforce performance suite helps enrich and understand human interactions, empowering contact centre agents to deliver elevated customer experiences. Calabrio maximises agent performance, exceeds customer expectations, and boosts workforce efficiency using connected data, AI-fueled analytics, automated workforce management, and personalised coaching. Only Calabrio ONE unites workforce optimisation (WFO), agent engagement, and business intelligence solutions into a cloud-native, fully integrated suite that adapts to your business.

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Author: Leanne McNamee

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