Shrinkage has always attracted attention, across our industry. It remains one of the most frequently requested benchmarks, often driven by a simple question: how do we compare to others? But as with many measures, that question can easily lead us in the wrong direction.

Using data from our latest shrinkage survey, this article builds on our earlier benchmarking work and takes the conversation a step further. Rather than asking what the “right” shrinkage figure is, we explore what the data reveals about how organisations use time, what they prioritise, and how well prepared they are for the complexity ahead.

This is not about redefining a new industry standard. It is about resetting how we interpret shrinkage and what we expect it to tell us.

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