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Published on 24 September 2025

The Art and Science of Decisions

How can we combine data and human intuition to drive continuous improvement? Today, there is huge excitement about the potential of data, machine learning, and AI. With these tools, we’re capturing more data than ever. We’re pushing our analysis to new heights.

Many organisations aim to be fully data-driven. They want to rely on objective data, not guesswork or gut feeling. This shift enables better decisions. It uses real-time insights, past trends, and predictive analytics. When data is our foundation, businesses can reduce risks. They can identify trends and seize opportunities with greater confidence.

This article was first published in the 2025 Best Practice Guide - Raising Standards