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2026 Awards Case Study: Resetting Flexibility with a Colleague-Led System with BT Group
2026 Awards Case Study: Learning from Expressions of Dissatisfaction at AXA
Across customer operations, organisations are surrounded by signals of customer experience. Many are rich. Few are fully understood. At AXA Insurance, one of the most underused signals was Expressions of Dissatisfaction — moments where customers expressed frustration or disappointment, but where the interaction did not meet the formal definition of a complaint.
These moments were captured manually by frontline advisors. The process added complexity at the end of demanding calls. Decisions relied on individual interpretation. And while the data existed, it rarely translated into learning or meaningful change. Dissatisfaction was recorded, but not truly understood.
Virtual Best Practice Showcase – Vulnerable Customers
Virtual Best Practice Showcase – Effective Technology Partnerships: Route 101 x Blackcircles
Virtual Best Practice Showcase – Effective Technology Partnerships: QStory x Nationwide
Virtual Best Practice Showcase – Planning
Virtual Best Practice Showcase – Turning Insight into Decision Systems
Virtual Best Practice Showcase - Continuous Improvement & Effective Change
Virtual Best Practice Showcase – Quality & Operational Improvement
Partnerships
Awards Panel Discussion
Shaun Jardine, SSCL