Strategy Analyst Modules

Understanding the benefits of working at a strategic level. These webinars are designed to help everyone in analytical roles become a more active contributor to their organisation’s strategy, to gain a place at the top table.

Formats & Layouts

Hosted on 25th May 2021 by Ian Robertson

Whether we are producing dashboards, reports or presentations layout and format is key to landing your message. Learn how to make it easy for the audience to follow your story, draw their focus to what really matters and avoid unnecessary distractions.

Free Webinar: Planning for COVID-19 Series 2: 365 Days Later

Hosted 11th March 2021

March will bring the 1st birthday of COVID-19 as a Pandemic and the month which first saw the United Kingdom introduce a National lockdown. This webinar will explore the patterns, the trends and the lessons learned by the Customer Contact industry.

Data Visualisation

Hosted on 22nd July 2020 By Ian Robertson

Explore effective ways of presenting data in a meaningful, interesting and engaging way. Improve the way you inform and persuade your key stakeholders.  
 - Understand why your existing reports don’t excite or engage your stakeholders
 - Learn the basics of data visualisation and how to communicate information
 - Apply “2 key questions” and start the use the tools and resource you need 

The pattern of great presentations

Hosted on 20th July by Ian Robertson and Alison Conaghan

In this module we look at how techniques from great speakers through history can be used to bring your presentations to live and bring your audience on your journey.

Emotional Engagement & The Power of Stories

Hosted on 17th July 2020 by Ian Robertson

Often facts and data will not get our message across. We need to understand our audience and use emotional engagement techniques to bring our insight to life. In this module we explore some simple emotional engagement techniques to make your communications, presentations and reports more meaningful. We also explore the power of stories in understanding our stakeholders and overcoming their fears and doubts.

The Pyramid Principle for Effective Communication

Hosted on 17th July 2020 by Ian Roberston

Like us our stakeholders have limited time, we rarely read every emails and report we receive end to end, and neither do they. We may have just a few seconds to land our message and get our audience to take action or read on. The pyramid principle is a simple technique to help you structure your communications and reports to quickly answer the “So what?” and land your core message.

Accuracy & Confidence

Hosted on 15th June 2020 by Ian Robertson

Accuracy is important in any insight or forecast we produce but 100% accuracy is often not possible. In this module we will explore some statistical techniques to understand the accuracy and limitations of our insight and forecasts and how to communicate this with your stakeholders. In this module we will cover:
 - Standard Deviation  
 - Margin of error  
 - The language of confidence

Problem Statements & Hypotheses

Hosted on 10th June 2020 by Ian Robertson

In this module we look at Problem Statements and creating and testing hypotheses

Identifying Opportunities from Patterns & Exceptions

Hosted on 9th June 2020 by Ian Robertson

To innovate and be the best that we can we need to identify and exploit the best opportunities not just to improve but also to learn.

In this module we explore,
 - How to find the right opportunities
 - Creating time to learn and improve
 - Striking the right balance between proactive & reactive insight
 

Introduction to the Insight Cycle

Hosted on 8th June 2020 by Ian Robertson

Our best practice framework for data, analytics & insight, has the Scientific method at its heart and draws inspiration from methods that drove success with the planning framework last year. In this module we;   
 - Explore the scientific method
 - Introduce our new insight cycle
 - Share an exercise to identify the gaps and opportunity in your data, analytics and insight processes.

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