Phil Anderson is CEO of The Forum, leading its vision to raise standards and inspire a best practice community in customer operations. A recognised thought leader in Customer Strategy & Planning, Phil champions forecasting, scheduling, and real-time planning as strategic levers for customer loyalty, colleague wellbeing, and organisational success.
With over 25 years’ experience across travel, retail, outsourcing, insurance, and local government, Phil has built a career on turning planning into a strategic capability. He is passionate about shaping flexible, people-first workforce models, embedding learning cultures, and breaking the “failure loop” that holds many organisations back.
Phil believes in action, reflection, and collaboration as the keys to progress—summed up in his message: “done will always beat intended.” Through his leadership, The Forum continues to help organisations reset, redefine, and raise standards, empowering planning as the brain, heart, and nerve centre of the modern customer operation.