2025 Customer Strategy & Planning Virtual

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Published on 25 April 2016

2016 Innovation & Transformation Awards: Trust & advocacy: how to be No. 1 for customer service at RBS

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The ambition to be number one for customer service, trust and advocacy, prompted RBS leaders to refocus resources on simplifying the customer journey and establishing a new operating model. Despite also reducing overall cost-to-serve, NetPromoter score (NPS) has increased 25 points, while the employee Engagement Index is up 9%. Transformation within planning has been fundamental to these successes. Although now 64% smaller in size, the team is more agile, supporting RBS to deliver better customer experiences along with significant savings, through smarter ways of working and tools, built in-house. As a result, customers with simple enquiries are now more likely to self-serve, while those at key ‘life events’ enjoy longer, more relevant and meaningful conversations – at no extra cost to RBS.

Key Results