2023 Customer Strategy & Planning (Virtual)

Catch up on our previous conferences. Click on the sessions below to watch the Keynotes, Workshops & Technology Showcases. Full access to these videos is part of your Forum Membership. To access these videos, register or log in by clicking My Account at the top of this page. If you do not have the access you expect please email advice@theforum.social.

Gold Sponsor
SilverPlus Sponsor
2016 Innovation & Transformation Awards: Living the brand: the end-to-end journey at Red Funnel

Published on 25 April 2016

2016 Innovation & Transformation Awards: Living the brand: the end-to-end journey at Red Funnel

See the full Case Study

Learn how Red Funnel Ferries has embraced a customer culture and visit them on the ferry between Southampton and the Isle of Wight to experience this first-hand. Significantly, 2015 was the company’s most successful year since it was formed in 1861, carrying even more cars, coaches, trucks and passengers than ever before - and outperforming the total cross-Solent market. They are engaging colleagues in a customer first programme, embracing social media and examining the journey in depth from end-to-end. All this is making their customers’ experience seamless and, as Red Funnel continues to grow, compliments are four times higher and complaints are down by 26%. Success is also boosting the local economy with Red Funnel’s brand new £41m fast ferry being built in East Cowes on the Isle of Wight.

Key Results

  • 2015 was the best year in the company’s history
  • Complaints down 26%
  • Net Promoter Score 68%
  • Feefo Customer Satisfaction Score 93%
  • 41.7% market share
Comments (0)Number of views (95)
Print