2025 Best Practice Guide
Raising Standards

2021 National Conference

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Box Set: Engagement

Published on 20 December 2022

Box Set: Engagement

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The Modules

Introduction To Stakeholder Management
This module covers:

  • Introduction to stakeholder mapping, emphasising its importance in communication and decision-making in call and contact centres.
  • Exploring the challenges, including dealing with the "Highest Paid Person's Opinion" (Hippos) in meetings and strategies to influence them.
  • A three-step method for prioritising stakeholders by identifying them, assessing their influence and interest, and tailoring communication accordingly.

Understanding People (Including How To Say No)

  • This module covers:
  • Techniques for understanding people, building relationships, improving collaboration, and enhancing influencing skills.
  • The importance of saying no and understanding mindset (limited vs. unlimited).
  • An introduction to seven meta-programs based on intrinsic values and how they influence decision-making and communication styles.

Principles Of Persuasion

  • This module covers:
  • Exploring persuasion and its key principles and tools.
  • Understanding the six key principles of persuasion: reciprocity, consensus, authority, consistency, liking, and scarcity.
  • Highlighting key persuasion techniques and providing an influencing toolkit for successful persuasion.

Communication Planning
This module covers:

  • Creating an effective communication plan to deliver the right information at the right time.
  • Emphasising the importance of continuous practice and improvement in communication.
  • Highlighting the significance of clear objectives, understanding the audience, and selecting appropriate communication methods.

Influencing Skills
This module covers:

  • Introduction to key influencing skills, emphasising the importance of ethical influence over manipulation.
  • Explanation of the spectrum of influence, from influence to coercion, highlighting the negative aspects of coercion.
  • Overview of stakeholder mapping, different communication styles, and engagement levels in communication.

The cost of this mini series including accreditation is great value at £325 + VAT and free for students on our assisted learning pathway.

Complete the form below and we will be in touch to arrange payment if necessary.

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