2025 Best Practice Guide
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Operational Effectiveness & Real-Time Modules

Develop a deep understanding of Real-Time and establish key operating principles to be better prepared prior to the day, more effective on-the-day and capture understanding and learning.

AI and the future of Contact Centre Quality Assurance

Published on 24 September 2025

AI and the future of Contact Centre Quality Assurance

Whether you love it or hate it, AI is here. AI has had a bigger impact on Contact Centres than Analytics, WFM, Quality Management, Insight Dashboards, and other technologies we’ve used over the years. It’s as significant in our lives as mobile phones, broadband at home, smart devices and IoT have been.

It’s as transformative as e-commerce and online shopping has been to how we shop for just about everything we want and need. It’s as powerful as the huge asteroid in Deep Impact. It changes how we operate, not just in Contact Centres, but everywhere and for everyone.

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Author: Leanne McNamee

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