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Case Studies Modules

Find out how other organisations transformed the way they worked. Learn from almost 20-years of Innovation Award case studies, to take away practical ideas for your own workplace. These case studies are available for Members only please register on the website to view.

Case Study 2019: Changes amaze customers with paperless mortgages at RBS

Published on 27 April 2019

Case Study 2019: Changes amaze customers with paperless mortgages at RBS

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See how digital transformation creates change in mindset & culture. It’s a UK first, with fast offers that amaze customers, some in 24hrs. Satisfaction jumped 50%, with rapid adoption across all channels.

The first end-to-end paperless mortgage applications in the UK achieved 92% customer adoption in just a year at the RBS Group. It was developed and implemented in collaboration with Vizolution, bringing together functionality and departments that had hitherto not worked closely, which was itself transformational. They were given almost free rein when the MD of Home Buying & Ownership challenged them to make the customer journey easier and more consistent across any channel. Engagement with colleagues both in the contact centres and in branches has been key to success. Above all, customer satisfaction is up almost 50%, NPS jumped from 53 to 79 and it’s been advertised on nationwide TV! Colleague job roles were enhanced, not lost, and organisational structure is being designed around the new end-to-end customer journey.

Key Results

  • From 100% paper to 92% digital in 12 months
  • One process, regardless of the channel of origin
  • 7m fewer documents pa
  • Average journey cut by 10 days
  • 74% of offers issued within 14 days
  • NPS up 26+ points, to 79 for Q1 2018
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Author: Leanne McNamee

Categories: Library, Awards Case Studies

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