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Principles of Persuasion

Published on 07 May 2020

Principles of Persuasion

Hosted on 7th May 2020 by David Preece

It is vital that Planning, Quality and Insight teams are able to engage with and influence their key stakeholders within their organisation. Stakeholders may need to be persuaded to change their view on something in order to become an advocate. 
 - What is Persuasion?
 - Cialdini’s Principles of Persuasion
 - Key Persuasion Techniques and the Influencing Toolkit

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