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2016 Innovation & Transformation Awards: Trust & advocacy: how to be No. 1 for customer service at RBS

2016 Innovation & Transformation Awards: Trust & advocacy: how to be No. 1 for customer service at RBS

See the full Case Study

The ambition to be number one for customer service, trust and advocacy, prompted RBS leaders to refocus resources on simplifying the customer journey and establishing a new operating model. Despite also reducing overall cost-to-serve, NetPromoter score (NPS) has increased 25 points, while the employee Engagement Index is up 9%. Transformation within planning has been fundamental to these successes. Although now 64% smaller in size, the team is more agile, supporting RBS to deliver better customer experiences along with significant savings, through smarter ways of working and tools, built in-house. As a result, customers with simple enquiries are now more likely to self-serve, while those at key ‘life events’ enjoy longer, more relevant and meaningful conversations – at no extra cost to RBS.

Key Results

  • 25-point increase in NPS for NatWest brand
  • Employee Engagement Index up 9%
  • Overtime down by 48%
  • Call volume down by 6 million
  • My Knowledge views up 665%
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