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"As we’ve recognised along with other organisations is that there is a lot of vacancies within the market now making it really challenging to recruit into our planning team. We still really struggled to get applicants with the relevant skills. We shared the roles we currently had available to The Forum jobs page, and we saw a massive spike in applicants." Alix Corden, Scheduling Manager, VitalityHealth

Published on 24 September 2025

Understanding Customer Insight: Practical Approach

Customers are key to the success of our operation. Understanding their needs, wants and frustrations allows us to set the right strategies. In recent networking groups we have been discussing customer insight. What data do we have? How can we use this? What are the challenges. In this article I will be sharing some of my learning from these groups.

This article was first published in the 2025 Best Practice Guide - Raising Standards

To download a full digital copy of the Best Practice Guide, click here.

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Author: Leanne McNamee

Categories: Library