The Forum's Customer Strategy & Planning conference speakers for 2020 are a wide variety of experts and professionals.
There are two different ways to approach budget planning – but some organisations find themselves involved in a hybrid third approach. There is no right or wrong way but it is vital to understand the process and to understand if it is appropriate. - Learn the benefits and drawbacks of each approach - Look at how your overall business strategy should determine your budget process - Understand if your business is led by demand or by supply