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AI & Machine Learning: key applications for teams running customer operations

Published on 27 April 2019

AI & Machine Learning: key applications for teams running customer operations

Artificial Intelligence (AI) has captured the imagination of the media, set boardrooms buzzing and sent stock markets bubbling. 2019 is talked about as the year when ideas give way to results. So, what will that mean in practice, for customer operations?

AI & Machine Learning AI - Is a broad term that encapsulates a wide range of analytics models that have been developing over many years. Within AI, models using Machine Learning learn by example or through defined goals. These have become popular, with ready application in today’s world, and have helped raise the profile of AI in everyday business. Furthermore, AI is not something you buy and implement like a CRM system. It is an embedded technology that enables certain tasks to be done automatically and more accurately than by ‘traditional’ tools or, of course, by people. 

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First Published in the 2019 Best Practice Guide

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Author: Leanne McNamee

Categories: Library, Data, Analytics & Insight


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