Netflights Awards Case Study 2010: Integrating web and outbound to drive sales

This article is a must read for those interested in learning how Netflights grew year-on-year revenue by 340% in 2 months, with an outbound team of just six, who account for 20% of total revenue and consistently deliver more revenue per hour than anyother reservation area.


How a team of six at Netflights generated over £12 million in revenue, using web diagnostics to identify prospects for outbound calling and by reviewing KPIs, incentives and schedules.

Learn how Netflights grew year-on-year revenue by 340% in 2 months, with an outbound team of just six, who account for 20% of total revenue and consistently deliver more revenue per hour than any other reservation area.  A web diagnostic tool called Tealeaf identifies prospects based on the customer’s web interaction and the team are also able to cross sell higher-margin products.  Incentives and KPIs have been reviewed across the whole centre, creating a lucrative commission scheme, with conversions up 21% and call time up 27%.

Key Results include
  • Over £ 1.2 million generated during January
  • The outbound team of 6 generated over £12m, 20% of total revenue for netflights.com
  • Outbound conversion rose from 10% to 23% and call time rose from 21% to 43%
Read the full Case Studyprint
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