A satisfied customer

Evidence shows that organisations that are making life easier for customers are facing financial pressures better. Katherine Potter from The Forum talks through some examples of firms that are successfully putting the customer first, and reaping the rewards


Making life easier for customers and colleagues has become a vital issue in the public sector today. Financial pressures are requiring organisations to rethink their operations and do things differently. Evidence shows that organisations that are making life easier for customers and colleagues are facing these financial pressures better. There is much learning in this regard that can be shared between the public and private sectors and in this article we share some of the innovational changes being adopted in both sectors.

Read the full article.

First published in March 2014 in Government Business magazine.print
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