The National Outbound Forum: are we fit for purpose?

The National Outbound Forum is in its seventh year and we ask three experts to share their top tips on how end-users should be delivering effective and compliant outbound performance that is also customer focussed.

Is outbound still a viable channel?
A lot of people are still struggling to convince internal compliance teams and senior managers/directors that outbound is still a viable channel.  As a result, many companies are shying away from making outbound contact. Staying compliant is not that difficult, if you are worried then get the right assistance. There are many consultants, suppliers and industry bodies around to help.

Read the full article.

First published in the 2014 Best Practice Guide: Bridging the gap


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