Putting the customer at the heart of outbound

As the National Outbound Forum enters its 6th year, we ask: how do you put the customer genuinely at the heart of your outbound contact strategy?

“The key to success in Outbound Contact is proximity, relevance and brilliant execution” said Simon
Roncoroni, lifetime achievement award winner and long-time industry consultant, at one of our first events
in 2008. Proximity is the time lag from lead generation to initial contact. He went on to pose the challenge that is still relevant today: “we need to answer one key question: why should I trust you?”

The key to success is proximity, relevance and brilliant execution. Sharing best practice creates improved planning which creates better performance.

Read the full article.

First published in the 2013 Best Practice Guide Putting People First.

View the slides from the Outbound Keynote at the conference.

View the slides from the Outbound Forum workshop at the conference.

Take a look at these articles, videos and links
See the latest articles on Planning for Outbound


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