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The 2016 Insight Challenge Update

How do we engage our stakeholders and forge new approaches? See the benefits and learning gained by members of the challenge this year, building up credibility and confidence – with real impact on the business.

“There’s no insight without action, no action without insight”, explain Andrew Alexander & Vicki Clasper from the MI Team at Sainsbury’s Bank. “The challenge made us focus on the problem & make sure it is actionable.” Read on to see some of the key themes emerging from Insight Teams completing the 2016 Challenge – a year-round programme of comprehensive support for teams tackling their major issues in making insight more effective and value-adding. “My involvement has given me a greater level of credibility”, adds Andy Riddell, Insight Analyst, Anglian Water “I also now get stronger results.”

  • Maximising impact One theme that everybody has focussed on this year is impact, moving from just reporting to producing insight that leads to actions and benefit such as truly understanding the customer journey, highlighting improvements and taking ownership of delivering these.
  • Making Time  Many teams have generated internal efficiency, applying continuous improvement on their reporting or production processes. They are also pushing back on reporting that nobody reads or uses.  By doing this they are now able to start doing more of the insight role. 
  • Engagement Communication between challenge participants, their internal sponsor and key internal clients proved to be a key breakthrough for many teams. While this can seem to be hard and slow, when everyone sees benefits and agrees what needs to be done, progress is very much quicker. 
  • Step Change  Many insight teams are at the start of a longer journey and, although everybody has gained significant value in 2016, the biggest breakthrough is in building the foundations for a step change in 2017 - moving from MI & Reporting to Insight that is trusted, credible and influential.

See the Yorkshire Ambulance Case Study - Jonh Senior, Workforce Information Analyst at the Yorkshire Ambulance Service NHS Trust share his personal challenge journey.

The Challenge Programme gives people a structure of support to focus on their key problems, capture ideas that have worked in other places and avoid common pitfalls. Feedback from participants highlighted the benefits of meeting others facing similar challenges, but at different points in their journey, and the resources provided by The Forum: the case studies, problem analysis methods, Best Practice Weeks, on-demand learning materials and individual support. Find out how to join the 2017 Challenge.

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Get started on your Challenge

Use this workbook to help you to start thinking about your goals for 2017. Use the exercises to help refine your ideas.

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