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Shop Direct Case Study 2017: Easy, personal and solved: a digital journey

Site Visit: 22nd June in Speke.

See the full Case Study, Presentation Slides and Video.

Shop Direct has transformed from catalogue company to successful online retailer, with a pivotal role played by outsource partner Webhelp in this achievement. Fast-paced change was delivered throughout 2016: the first stage in a 3-year transformation roadmap that has already trebled digital-assisted communication from ‘Miss Very’ (the customer) while shrinking inbound contacts by 7%. Half of all customers now self-serve, with channel-shift for others coming by removing email and promoting webchat. Insight and Analytics has been a critical success factor, alongside empowerment of frontline colleagues, which makes possible more personal service experiences, encouraging ‘Miss Very’ to return again and again. What’s more, cross-functional ‘skunkworks’ projects sanction teams to work in unconventional ways towards more ambitious outcomes.

Who should attend? This case study will be of huge interest to anyone involved with channel shift, customer contact strategy, change management and aligning cultures – whatever your sector – as well as those working in online retail or with outsourced operations. It’s also a great chance to look at digital/webchat operations and understand what drives success in practice. 

Key results

In the first year of the transformation, issue resolution C-Sat scores of 81% have been sustained, while significantly reducing costs by:

  • Tripling digital-assisted contacts, to 15% in year-1
  • Cutting inbound contacts by 7%
  • Enabling 50% of customers to self-serve

Book your site visit places

Site visits are not open to direct competitors and the hosts can refuse access to the site visit should they consider you as a competitor. If you have any concerns about this please do contact the main office on 03331235960 or email events@theforum.social and we can check with the host in advance of the event. Places are also limited to 2 delegates per organisation per visit.

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Steve
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