The script secrets behind IVR success
A unique opportunity to see how changing the words can radically improve IVR performance.
Learn how others subtly change scripts to influence caller behaviour and get better results.
In this session Nick Herbert from industry experts Adexchange will share case studies, examples, pitfalls and top tips, including:
- How to improve IVR performance by simply changing the words
- The classic mistakes
- The 5 Golden rules to better menus
Nick Herbert AdExchange
AdExchange is an agency that helps Call Centres manage customer contact across all channels, delivering significant savings and benefits by influencing contact behaviour. They specialise in low cost projects (untangling IVR’s, designing menus, scripting replies etc) that reduce agent workload immediately. In the 1990s Nick was a producer for BBC Radio and has worked as a reporter in Australia.