Explore the suitability of Emojis in correspondence

Lead by Nick Herbert, Adexchange

When is it suitable, and not suitable to use an emoji in customer service?  What are the codes of conduct and guiding principles.  Hear from organisations who are and have experimented in sms and instant messaging, web chat and email.

Nick Herbert, AdExchange 
AdExchange is an agency that helps Call Centres manage customer contact across all channels, delivering significant savings and benefits by influencing contact behaviour. They specialise in low cost projects (untangling IVR’s, designing menus, scripting replies etc) that reduce agent workload immediately. In the 1990s  Nick was a producer for BBC Radio and has worked as a reporter in Australia.