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Echo Managed Services Awards Case Study 2014: Campaign planning for RAF recruitment events


Discover how proactive partnering, combined with a collaborative partnership, has helped Echo Managed Services deliver the RAF a 400% increase in career registrants from field marketing activities.

See the Case StudyPresentation Slides and Video of the conference session and QA session.

When the RAF embarked on ‘just in time’ recruitment in 2010, their outsource partner Echo Managed Services helped to shape a multichannel contact strategy. This includes giving people who have visited the RAF’s events more ways to register for an RAF career and launching a proactive outbound campaign. This has resulted in eight times more c conversations, plus a 30% conversion rate resulting in a 400% uplift in c registrations from field marketing generated leads. Several further initiatives that are adding value to the RAF include knowledge-sharing seminars for the RAF’s newest recruiters and running a closed-loop feedback process offering ideas for improvement. They are also using analytical methods to enhance profiling and targeting of potential cs, enabling the RAF to optimise their contact strategy and the resources required in engaging these people. 

Results:

  • 8 times more candidate conversations, as a result of the outbound campaign
  • Outbound method has a 55% contact rate
  • 400% uplift in candidate registrations from field marketing generated leads
  • 30% conversion rate

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Take a look at these articles, videos and links
2014 Innovation Awards Winners and Case Studies
Seventeen finalists announced for the 2014 awards


 

2018 Innovation Award Winners

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